Together with our sister organization UID
The basis of user research: analysis of the market
First, we analyze the market and determine what is currently relevant for your target group. This enables us to recognize which requirements your product must meet and how it should be designed. We also receive valuable input for new product and service ideas . User research is crucial to ensuring that your solution meets the needs of the target group and is successful on the market.
Involving users right from the start
Will your target group be as enthusiastic about your solution as you are? We use usability tests and other user research methods to analyze the strengths and weaknesses of your product or concept. We test products from a UX perspective and with users in all development phases – from ideas to concepts and prototypes to the finished product. Involving your user groups at an early stage reduces the risk of losing sight of their needs. This secures investment and ensures a high level of acceptance among the target group.
Selecting the right user research methods
User research forms the basis for design-oriented work with a focus on people. Only if you know how and where users come into contact with a product can you tailor it optimally to your target group.
But which method is the right one for which situation? Our research experts are on hand to advise you on selecting the right methods for your challenges.
- You can use the “context of use analysis” method to find out the needs and expectations of your user groups with regard to your product. You accompany a meaningful sample of your users on site through observation and interviews. Based on the results, we create a prioritized list of requirements for your product from a UX perspective.
- Observe your customers closely:In the usability test, selected users carry out typical tasks with your product or prototype. This allows us to identify strengths and weaknesses and develop suitable solutions together. Our experienced user research experts will support you in the planning, recruitment, implementation and evaluation of the usability test.
How we help you optimize your product
Our reports not only contain the results, but also specific recommendations on how you can improve your product. They serve as an important link between user research and UX design. With our sister company UID at our side, we know what information is important as the project progresses.
With our expertise in UX and design, we can also support you in implementing the results of your user research studies.
User research all over the world
Increase your products’ chances of success worldwide! We adapt the design to the needs of your users – across cultural and linguistic boundaries.
Thanks to our network of international UX partners, we offer UX research services in over 45 countries. We take care of the entire organization: From the selection to the transnational final report, you receive all services from a single source – with consistently high quality worldwide.
Get in touch now
Whether you already have a specific project in mind or are looking for answers to unanswered questions – we are here to help you. Make an appointment here and let’s find the right approach for your project together.
