Experience Design
Experience design (XD) describes the experience that users have with all touchpoints of a brand, product or service – essential for companies that want to survive in a highly competitive market. Good experience design creates an emotional connection between the target group and the brand and also takes ethical aspects such as accessibility into account. We support companies in achieving exactly that.
Experience Design
Experience design (XD) describes the experience that users have with all touchpoints of a brand, product or service – essential for companies that want to survive in a highly competitive market. Good experience design creates an emotional connection between the target group and the brand and also takes ethical aspects such as accessibility into account. We support companies in achieving exactly that.
Experience Design
Experience design (XD) describes the experience that users have with all touchpoints of a brand, product or service – essential for companies that want to survive in a highly competitive market. Good experience design creates an emotional connection between the target group and the brand and also takes ethical aspects such as accessibility into account. We support companies in achieving exactly that.
Together with our sister company UID
In tune with the times: how modern products are created
Are the technologies used in your company outdated or incompatible with modern requirements? This often manifests itself in the fact that customers no longer find the design appealing. We work together to find out exactly what the problem is by analyzing the existing UX concept and the context of use. From this, we derive measures on how services and products can be modernized.
Achieving competitive advantages with Experience Design
Experience design helps companies to set themselves apart from the competition. A well thought-out UX ensures an intuitive and secure user experience, while a consistent product world ensures a strong brand identity and customer loyalty. This is also due to the value conveyed by the design. This also gives a brand recognition value and a unique brand feeling.
This also helps with development, as modules can be reused and standardized, which contributes to a faster market launch.
This is how we proceed in an Experience Design project
This is how we proceed in an Experience Design project
First, we carry out an expert review in which we take a close look at the product in question and analyze it. Finally, we take care of a user-centered UI design in accordance with ISO 9421-210for an optimal operating concept and a brand-typical design. With the help of a design system, we can guarantee this design and uniform operation across all products. Different development statuses are verified through prototyping and user testing. We also advise on the further development and strategic integration of the new product.
First, we carry out an expert review in which we take a close look at the product in question and analyze it. Finally, we take care of a user-centered UI design in accordance with ISO 9421-210for an optimal operating concept and a brand-typical design. With the help of a design system, we can guarantee this design and uniform operation across all products. Different development statuses are verified through prototyping and user testing. We also advise on the further development and strategic integration of the new product.
Our successful
Experience Design projects
Experience Design projects
Multisite Corporate Website for SPIE
B2B e-commerce platform with Freudenberg Sealing Technologies
Get in touch now
Whether you already have a specific project in mind or are looking for answers to unanswered questions – we are here to help you. Make an appointment here and let’s find the right approach for your project together.
