BAYOOTEC - IT-Dienstleister für E-Commerce Lösungen
Digital solutions

E-Commerce

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Whether e-commerce solution or marketplace system – with us as your IT service provider, you can rely on a competent partner
Different functionalities

E-commerce software
vs. Marketplace systems

Although e-Commerce software as well as marketplace systems pursue similar goals, there are some differences.

On the one hand, both technologies differ in their functionality. This means that e-Commerce software is usually a complete solution that offers all the tools and functions needed for an online shop. It includes functions such as product catalogues, shopping cart, payment processing, shipping tracking and customer management.

Marketplace systems, on the other hand, are platforms on which different suppliers can sell products, such as Amazon. A marketplace provides the technical infrastructure to bring sellers and buyers together, process transactions and manage the operation of the marketplace. Unlike e-Commerce software, the marketplace does not operate the online shop itself, but allows other sellers to operate their own shops within the platform.

There are also some differences in terms of scalability and visibility.

BAYOOTEC - Wir entwickeln E-Commerce und Marktplatz Softtware Lösungen

Advantages of e-Commerce software

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Brand control

E-commerce software gives you the freedom to develop your own brand identity. By contrast, competition on the same platform in a marketplace makes it difficult to establish a clear brand presence.

Flexibility and adaptability

Flexibly adapt the online presence and integrate individual functions? No problem with e-Commerce software. You have full control over the design, the user experience and all functions.

High customer loyalty

Through access to customer data, for example, personalized marketing campaigns can be carried out to strengthen customer loyalty. The collected data can be managed in a Customer Data Platform (CDP).

Scalability

With e-Commerce software, you can scale flexibly and thus react to the growth of the company. Infrastructures and resources can be expanded or reduced as needed.

Independence

Is independence from third parties important to you? Then an e-Commerce solution might be for you, where you always have control over sales strategies, prices, stock levels and logistics.

E-Commerce software or marketplace system?
We will be happy to advise you.

When choosing the right application and technologies, it is helpful to have experts at your side. For example, it is also possible to use a combination of e-Commerce and marketplace system to maximize online presence.

Whether Magento, Shopify, Sitecore Commerce, Ucommerce, Mirakl Marketplace or in-house development – we support you in choosing a suitable system and its implementation. We are also happy to take over the integration into your company’s system landscape as well as the connection to an ERP or a product catalogue.

Advantages of marketplace systems

Range and visibility

Marketplace systems often already have an established user base and customer base. By joining a marketplace, you can benefit from the reach and visibility that the marketplace has already built up. New customers can browse the marketplace and become aware of your offers. This is also referred to as the magnet effect.

Trust and credibility

Well-known marketplace platforms often have an established reputation and enjoy the trust of customers. By listing on a well-known marketplace, you can benefit from this trust and credibility. Customers can feel more confident buying from a company on a known marketplace, as the marketplace usually has quality standards and vetting procedures for its sellers.

Infrastructure and technology

Marketplace systems provide the technical infrastructure for the operation of online trading. This includes functions such as payment processing, shopping cart, shipping integration and customer ratings. Companies using a marketplace do not have to worry about developing and maintaining these functions, but can use the infrastructure already in place.

Marketing and advertising

Marketplace operators often invest significant resources in marketing and advertising to promote the marketplace and generate traffic. By joining a marketplace, you can benefit from these marketing activities to introduce their products to a wide audience without having to run extensive marketing campaigns yourself.

Logistics and customer service

Some marketplace systems offer integrated logistics and customer service. This can take the pressure off you, as you don’t have to worry about shipping and stock management. The marketplace takes over these tasks, which can simplify the process for sellers.

Advantages of marketplace systems

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Our successful
E-commerce projects

Unsere Projekte mit Freudenberg
Scalable and Cloud-compatible

B2B e-commerce platform with Freudenberg Sealing Technologies

Unsere Projekte mit WIKA
Flexible connection to interfaces

CMS Website and E-Commerce for WIKA

Unsere Projekte mit FRONERI
Integrated SAP connection

Corporate Website for FRONERI

Get in touch now

Whether you have a specific software project in mind or you are looking for answers to open questions – we are here to help you.
Make a non-binding appointment here and let’s find the right solution for your project together – whether it’s e-commerce software or a marketplace system.

We look forward to your request and will get back to you as soon as possible.

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